How Our Build Process Works

The outline below explains how our web development process works, what information you need to provide to us, and how long the project will take. As you can see from the details below, this is a back and forth process that, on average, takes about three months from start to finish. We are able to accommodate both faster and slower timelines, just let us know what works best for you.



Expected timeline: 2 to 3 weeks

Inquiry Form

The first step in our website development process is to get some information about your project. Please complete our inquiry form. We will reply by email within 2 to 3 business days, with a brief outline of estimated costs for your project.

Phone Call

If you wish to proceed further, we will schedule a 30-minute phone call to learn more about you and your business. We will discuss your current website if you have one, your budget, how much content you have for your site, and whether your site will require any special features.

Project Quote

Based on our communications, we will provide you with a detailed Project Proposal and a copy of our Terms of Service. Please allow up to 5 business days to prepare your quote.




Expected timeline: 1 week

First Payment

Upon your acceptance of the proposal, we will send you an invoice for the first payment. Depending on the scope of the project, this will be 30 to 50% of the project total. This payment is due before the project begins.

Account Logins

We will need you to send us the logins for your website accounts; e.g. domain name, web hosting, Google, etc.

Logo and Branding

We will need a copy of your logo in a hi-resolution format; e.g. AI, EPS, PDF, PNG. If you have a style sheet for your branding, you should send that too; e.g. company colors, font styles, etc.




Expected timeline: 1 to 2 weeks

Build Website Framework

Based on our previous discussions, we will build a basic outline for your site. This framework provides a starting point for your site build and will include your logo and colors, site navigation, suggested pages, and filler content (text and images). It will also help you with the next step, which is gathering content for your site.




Expected timeline: 2 to 3 weeks


Prepare Content

At the same time that we are building the framework, you will be preparing the content for your site. If you already have a website, we will need feedback from you about what items you would like to keep, and what you would like to be added, changed or removed. Get more info here about gathering content for your site.




Expected timeline: 3 to 4 weeks

2nd Payment

Before the Build phase begins, we will require a payment of 30 to 50% of the project total. The second payment is due 30 days after the first payment.

Build Site

In this phase, we add all the content that you have provided to us and build out most of the site.




Expected timeline: 3 to 4 weeks

Feedback & Revisions

Once we are finished building the first draft of your new site, you will have the opportunity to provide feedback and make up to two rounds of revisions. You may also request additional pages and/or features at this time, for which there may be an additional fee.




Expected timeline: 1 week

Launch Site

Once you are happy with the finished results, we will launch your site.

Final Payment

Your final invoice will be based on the remaining amount due and may include fees for any additional work, or any premium software licenses that were not included in the original quote. Payment in full is due within 10 days. We accept e-transfers, cheques, and credit cards. For more info, see:

Send Documentation

Once your final payment has been received, we will provide you with documentation for your account:

  • Receipts for payments made on your behalf; e.g. domain name registration, web hosting services, and/or premium software licenses.
  • Login details for your new website and any related accounts; e.g. access to the website, email accounts and/or web hosting provider.



Expected timeline: 12 weeks

project followup

30 Day – Grace Period

We provide a 30-day grace period for any adjustments or minor changes to your website that were missed during the final round of revisions.

60 Day – Website Care Plan

We will maintain your new website on our web hosting server for the first 60 days. After this time, you can decide whether you would like us to continue to manage your site, or if you would like your site to be moved to another service provider.

90 Day – Search Optimization

Search Optimization (SEO) is included in all our Website Build packages. Once your site is launched, we will connect it to our Google Search Console and monitor for 90 days. At the end of the 90-day period we will provide you with a report showing your search ranking results along with suggestions for improving your online visibility. At this time, you can decide if you would like us to continue to monitor your Google accounts, or if you would like to take on this responsibility yourself.