Tips for optimizing your Google Business Profile

Looking for ways to get noticed in the search results? Claiming and optimizing your Google Business Profile is one of the most important things you can do to improve your search ranking.

Google Business Profile is a free tool that you can use to promote your business on Google Search and Maps. In order to activate your profile, you will need to complete the verification process. This will confirm that you are the rightful owner of the business.

Once you have verified your Google Business Profile you can manage your listing by adding details about your business, including location, opening hours, contact information, photos, videos, and more. You will also be able to reply to the Google Reviews your customers leave for your business.

Here are some tips for optimizing your Google Business Profile:

• Claim your listing using your full business name
• Provide as much information for your listing as you can
• Keep in mind that the information listed in your profile should match what is posted on your website
• Check your physical address including postal code (TIP: Try to use the same address format as Canada Post. You can lookup your address here)
• Check your opening times (TIP: You can post holiday hours too)
• Review your photos, do they accurately represent your business or can you improve them? How long has it been since you last updated your photos?
• Add a description of your company
• Add a list of your products and services
• Check to make sure your business is listed in the correct category

Once your account is verified, it’s important to keep your listing active, monitor your reviews, and stay on top of things.