Once your website has been launched, it’s time to let everyone know !
With so much competition on the web, it’s important to actively promote your website URL every chance you get. Your website is like a salesperson working 24/7 for your business, so put it to good use!
Here is a list of places you should add your website address
This will help increase traffic to your website and can also help improve your Google search ranking. The more items you can do on this list, the better.
Social Media Profiles
Add your website URL to your social media profiles so your followers can find your website. And while you’re there, post an announcement about your new site.
Online listings like Google My Business, Yelp, and even your local Chamber of Commerce or other trade associations, typically have a place for your website address. Make sure you add your logo and a few lines about what your business does.
If you know other websites are talking about or promoting your business, for example, vendors, partners, or suppliers, ask if they would include a link to your website.
Your email signature should always include a link to your website, along with your other contact information.
Marketing & Print Ads
If you are updating your business cards, brochures, flyers, or any other marketing collateral or printed ads, be sure to include your website address so you can direct viewers to more information about your products and services.
Invoices & Stationery
Customers might not be aware of all you offer, by including your website address on things like invoices you give them an opportunity to learn more about your business.
Fleet Graphics & Wraps
If you have graphics or decals on any of your vehicles, get the website address added to it. You can order decals like this online or at your local print shop.
Front Doors & Windows
Add your website address to the graphics on your front doors or windows of your business location so people who visit you in the physical world know they can find information online too.
Instead of trying to squeeze everything on your signs, keep it simple and just use the website address. People will visit your website and get all the information they need, and more.
If you have promotional items, like pens, cups, bags, and hats, with your company name, be sure to include your website address next time you place an order.
If you or your staff wear company t-shirts or other clothing, don’t forget to add the website address to the artwork on your next order.
Finally, make sure your employees, partners, and anyone else invested in your business is familiar with your website. Consider going over the website with everyone on your team so they have a clear understanding of what’s available online and how it fits into your marketing strategy. These are often the people who are on the front lines helping customers. They can help you market your business too.