Website Jargon

What do all these words mean?

Here is a handy list of commonly used terms that you might hear when reading or talking about your website.


This is a one time setup, often referred to as SEO or Search Engine Optimization. This begins with a solid framework and navigation for your website and includes the keywords and meta tags that we add to your site; for example: Title tags, Meta tags, Alt tags, Anchor tags, Sitemaps, Schema, and more.


This is an ongoing process, designed to build your online reputation, over time. This is called SEM or Search Engine Marketing and includes a variety of off-site optimization techniques such as Article Submissions, Press Releases, Social Bookmarking, Blog Creation, and Classified Ad Posting, with high quality link building processes and techniques that will help to improve your ranking in Google and increase traffic and sales.

This page is a work in progress. Please check back soon for updates.