How to Promote Your Website URL

We are often asked about the best way to promote your website address or URL.

And the answer is, it all depends on how you are using it.

Online Links

When you are adding links to anything that will be clickable, it’s best to copy and paste your full website address, including the part that starts with https:// to ensure that visitors are taken directly to the secure version of your website.

For example, if you are adding your website link to your social media profile or an online directory listing, use a clickable link with the full URL like this:  

Print & Sign

For things that are part of the physical world, like signs, marketing materials, and vehicle lettering, you should shorten it to something you can say out loud. You don’t need to include the https:// or the www and you can use a combination of both uppercase and lowercase letters to make your website address more legible.

So if you are printing business cards, t-shirts, hats, or coffee mugs, use